Soft Failing: The Emotional Condition of the Algorithmic Age
Outwardly thriving, inwardly dimmed - welcome to the emotional twilight of the algorithmic age.
Matt Hussey
Matt is an award winning journalist and a fully certified therapist helping bring the world's best mental health, to anyone and everyone.
The Practice: Therapist Marketing, Demystified
AEO for Therapists: A Simple Guide to Getting Found in AI Search
Understand AEO and learn how to make your therapy website ready for AI search with small, human-centred changes that actually work.
The Practice: Therapist Marketing, Demystified
The Therapist’s Guide to Answer Engine Optimisation (AEO)
A complete AEO guide for therapists: structure your content for AI search, improve visibility, and help clients find you with clarity and care.
Dark Psychology
Gamified Life: How Everyday Apps Turn Habits Into Addictive Loops
Many everyday apps use streaks, badges, and progress bars to drive compulsive engagement. Explore how gamification shapes behaviour-and how to break free.
Dark Psychology
"It's Just a Prank, Bro": How Online Prank Culture Normalises Cruelty and Emotional Manipulation
Online prank culture is reshaping empathy: from YouTube to TikTok, cruelty is now entertainment. This deep dive exposes the psychology behind viral harm.
The Practice: Therapist Marketing, Demystified
How Therapists Can End Therapy Well (And Why It Matters)
Most therapists over-prepare for the first session and under-prepare for the last. Here's why endings matter - and how to handle them with care and intention.
The Practice: Therapist Marketing, Demystified
The Goodbye Guide: How Therapists End Therapy Well
A practical, emotionally intelligent guide to ending therapy well - including scripts, frameworks, attachment guidance, templates, and ethical notes.
How TikTok, Infinite Scroll, and Algorithmic Design Are Quietly Rewiring Our Sense of Reality - And Driving a Surge in Derealisation
Derealisation is rising, and today's feeds may be part of the cause. This deep investigation reveals how short-form video, infinite scroll, and algorithmic design overwhelm perception, distort time, and quietly reshape our inner lives.
The Grey Method
The Quiet Giants Behind the Grey Method
The Grey Method didn't appear out of nowhere. It grew from a long lineage of philosophers, analysts and rebels who challenged certainty, refused neutrality, and taught us to stay human in the fog. This is the map of the minds that shaped the method.
The Practice: Therapist Marketing, Demystified
The Referral Network Playbook: Grow Your Practice Through Actual Humans
An honest guide to the simplest, most human way therapists build steady practices: ethical referral relationships. No hustle, no algorithms, just trust, connection, and a system that actually feels like you.
The Practice: Therapist Marketing, Demystified
The Referral Network Playbook: Scripts, Guides and Workbooks
A grounded, human-first system for therapists who want a steadier diary without relying on algorithms. Learn the scripts, rhythms, and relationships that quietly build the practice you actually want.
Podcast
More Bots Than People: The Quiet Collapse of the Human Web 🤖
AI bots now outnumber humans online. What does that mean for us and what does it mean for the future of intimacy and connection?