If Today Is the Worst Day of Your Life - It's OK (A Christmas Reflection)
For some, Christmas is the loneliest day of the year. If today feels unbearable, science and humanity agree: your pain makes sense - and you’re not alone in it.
Matt Hussey
Matt is an award winning journalist and a fully certified therapist helping bring the world's best mental health, to anyone and everyone.
The Christmas Effect: why you feel weird during the festive season
Feeling unease at this time of year? Explore the Christmas Effect, what it is, how it works, and how to break free from it.
The Grey Method
The Myth of the Expert: How Therapy Learned to Speak Over the People It Claims to Help
An exploration of how therapeutic expertise can slip into quiet control. On power, not-knowing, and why staying with a client's uncertainty may be more respectful than explaining them to themselves.
The Practice: Therapist Marketing, Demystified
Intake Forms That Build Trust: How to Create a Safer, More Attuned Client Onboarding Experience
Warm, trust-building intake forms reduce anxiety and strengthen your therapeutic frame. Learn how to redesign yours with clarity, warmth, and intention.
The Practice: Therapist Marketing, Demystified
The Therapist's Intake Form Makeover: A Complete Blueprint for Trust-Building, Trauma-Informed Onboarding
Upgrade your therapy intake form with trust-building scripts, templates, tone guides, and a full redesign system. Warm, clear, trauma-sensitive onboarding.
Soft Failing: The Emotional Condition of the Algorithmic Age
Outwardly thriving, inwardly dimmed - welcome to the emotional twilight of the algorithmic age.
The Practice: Therapist Marketing, Demystified
AEO for Therapists: A Simple Guide to Getting Found in AI Search
Understand AEO and learn how to make your therapy website ready for AI search with small, human-centred changes that actually work.
The Practice: Therapist Marketing, Demystified
The Therapist’s Guide to Answer Engine Optimisation (AEO)
A complete AEO guide for therapists: structure your content for AI search, improve visibility, and help clients find you with clarity and care.
Dark Psychology
Gamified Life: How Everyday Apps Turn Habits Into Addictive Loops
Many everyday apps use streaks, badges, and progress bars to drive compulsive engagement. Explore how gamification shapes behaviour-and how to break free.
Dark Psychology
"It's Just a Prank, Bro": How Online Prank Culture Normalises Cruelty and Emotional Manipulation
Online prank culture is reshaping empathy: from YouTube to TikTok, cruelty is now entertainment. This deep dive exposes the psychology behind viral harm.
The Practice: Therapist Marketing, Demystified
How Therapists Can End Therapy Well (And Why It Matters)
Most therapists over-prepare for the first session and under-prepare for the last. Here's why endings matter - and how to handle them with care and intention.
The Practice: Therapist Marketing, Demystified
The Goodbye Guide: How Therapists End Therapy Well
A practical, emotionally intelligent guide to ending therapy well - including scripts, frameworks, attachment guidance, templates, and ethical notes.