Matt is an award winning journalist and a fully certified therapist helping bring the world's best mental health, to anyone and everyone.
The Practice: Therapist Marketing, Demystified
Your photo is your first act of therapy. Before anyone reads a word, they read your face. Here's how to create photos that feel safe, human, and true - and why the right image can quietly double your enquiries.
The Practice: Therapist Marketing, Demystified
Three new tools to help you show up like yourself - everywhere clients find you.
Dark Psychology
In the age of endless feeds and disappearing stories, FOMO isn't a feeling-it's a design feature. Discover how platforms weaponise belonging, scarcity, and comparison to keep us addicted to the illusion of connection.
Halloween isn't just about sweets and screaming - it's a collective therapy session. Exploring how confronting darkness through ritual, fear, and play helps us integrate the ghosts within.
The Disquiet
Derealisation used to follow trauma. Now, therapists say it's showing up after TikTok binges. The Disquiet investigates how algorithmic design is reshaping the texture of reality itself.
Dark Psychology
Unpack the dark psychology of the creator economy - where influencers weaponize trust, intimacy, and scarcity to drive sales and shape opinions among Gen Z audiences.
The Practice: Therapist Marketing, Demystified
Stop overthinking client emails. Steal 6 free therapist-grade templates + get 40+ editable scripts and automations in the premium pack.
The Practice: Therapist Marketing, Demystified
A complete behind-the-scenes tour of the Therapist Email Templates Pack - what each document does, how to use it, and why these simple systems can help you hold your boundaries without losing your warmth.
News
Private equity is reshaping care - from children's homes to mental health services. This piece exposes the moral cost of turning vulnerability into profit and asks: what happens when care is no longer care at all?
The Practice: Therapist Marketing, Demystified
A practical framework for therapists who hate marketing. Learn how to map your invisible funnel-referrals, SEO, endings, and networks-and turn your existing relationships into a self-sustaining client ecosystem.
Once a Silicon Valley meme, dopamine fasting has evolved into a global subculture. Part digital detox, part secular asceticism, it thrives not on science but on ritual, shame, and the hunger for control in an overstimulated age.
The Practice: Therapist Marketing, Demystified
Your therapist bio might be costing you clients. Learn how to fix it in 15 minutes with real examples and a simple 3-step formula.