Matt is an award winning journalist and a fully certified therapist helping bring the world's best mental health, to anyone and everyone.
The Practice
Not all therapy directories are created equal. In this guide, I break down the best international directories for therapists in 2025, how to master them, the secrets to standing out, and how to use analytics to turn listings into real clients.
The Practice
Use this printable audit checklist to see if your site is client-friendly, mobile-ready, trustworthy, and optimised for local search. Small tweaks today can bring more clients tomorrow.
News
Unlicensed "trauma coaches" are turning TikTok and Instagram into therapy's grey zone-selling healing where systems fail. We map the risks, the rules, and the rise of coachfluencers.
Dark Psychology
When billionaires make choices, millions suffer. Behind the boardroom doors lies a dark psychology-low empathy, narcissistic entitlement, and rationalizations that turn human lives into numbers on a spreadsheet.
The Practice
Thinking of running ads for your therapy practice? Here's what I learned about budgets, metrics, and mistakes from my first campaigns. A practical, honest guide to using paid ads without wasting money - or losing your confidence.
Dark Psychology
Explore the dark psychological forces-obedience, deindividuation, moral disengagement, groupthink, and in‑group bias-that enable ordinary soldiers to commit atrocities. A deeply human investigation grounded in science and history.
Podcast
The rise of AI religion is no longer sci-fi. From robot priests to digital deities, we explore why people are worshipping machines-and what it means when faith, power, and code collide.
The Practice
Discover 35 therapist-friendly marketing tactics that don't rely on social media. From community events to local SEO, learn proven ways to grow your practice, build trust, and connect with clients in meaningful, offline ways.
Dark Psychology
Why do leaders advance policies that hurt people? We unpack the dark psychology of power-Machiavellianism, moral distancing, incremental harm, just-world beliefs, and group polarization-using real case studies and research.
News
Discover how AI is reshaping faith-from worship of digital deities to robot monks and algorithmic confessionals. A powerful look at the rise of machine-powered spirituality and what it means for the future of belief and the human soul.
Dark Psychology
Dark psychology reveals how everyday tactics-gaslighting, love bombing, digital manipulation-quietly control our relationships, work, and politics. Learn to spot the signs and protect yourself.
Podcast
In this episode, we pull back the curtain on the hidden economy of AI therapy-where your midnight confessions are scraped, anonymised, and fed into machines that sell the illusion of empathy.