The Therapist’s Guide to Answer Engine Optimisation (AEO)

A complete AEO guide for therapists: structure your content for AI search, improve visibility, and help clients find you with clarity and care.

Gamified Life: How Everyday Apps Turn Habits Into Addictive Loops

Many everyday apps use streaks, badges, and progress bars to drive compulsive engagement. Explore how gamification shapes behaviour-and how to break free.

"It's Just a Prank, Bro": How Online Prank Culture Normalises Cruelty and Emotional Manipulation

Online prank culture is reshaping empathy: from YouTube to TikTok, cruelty is now entertainment. This deep dive exposes the psychology behind viral harm.

How Therapists Can End Therapy Well (And Why It Matters)

Most therapists over-prepare for the first session and under-prepare for the last. Here's why endings matter - and how to handle them with care and intention.

The Goodbye Guide: How Therapists End Therapy Well

A practical, emotionally intelligent guide to ending therapy well - including scripts, frameworks, attachment guidance, templates, and ethical notes.

How TikTok, Infinite Scroll, and Algorithmic Design Are Quietly Rewiring Our Sense of Reality - And Driving a Surge in Derealisation

Derealisation is rising, and today's feeds may be part of the cause. This deep investigation reveals how short-form video, infinite scroll, and algorithmic design overwhelm perception, distort time, and quietly reshape our inner lives.

The Quiet Giants Behind the Grey Method

The Grey Method didn't appear out of nowhere. It grew from a long lineage of philosophers, analysts and rebels who challenged certainty, refused neutrality, and taught us to stay human in the fog. This is the map of the minds that shaped the method.

The Referral Network Playbook: Grow Your Practice Through Actual Humans

An honest guide to the simplest, most human way therapists build steady practices: ethical referral relationships. No hustle, no algorithms, just trust, connection, and a system that actually feels like you.

The Referral Network Playbook: Scripts, Guides and Workbooks

A grounded, human-first system for therapists who want a steadier diary without relying on algorithms. Learn the scripts, rhythms, and relationships that quietly build the practice you actually want.

More Bots Than People: The Quiet Collapse of the Human Web 🤖

AI bots now outnumber humans online. What does that mean for us and what does it mean for the future of intimacy and connection?

Is the Internet Dying? The Psychological Cost of a Web Filled With Bots, AI Content, and Fading Human Connection

As automated traffic overtakes human activity online, the web feels less alive than ever. Explore the Dead Internet Theory, rising AI-driven content, and what this shift means for our mental health, emotional connection, and digital wellbeing.

Local SEO for Therapists: How to Be the Therapist Clients Actually Find

How to turn your website, listings, and local presence into a clear path for the people already searching.