The Invisible Funnel Framework: How Therapists Fill Their Diaries Without "Marketing"

A practical framework for therapists who hate marketing. Learn how to map your invisible funnel-referrals, SEO, endings, and networks-and turn your existing relationships into a self-sustaining client ecosystem.

Dopamine Fasting 2.0: How Digital Detoxing Became a Secular Religion of Self-Control in the Age of Algorithms and Endless Overstimulation

Once a Silicon Valley meme, dopamine fasting has evolved into a global subculture. Part digital detox, part secular asceticism, it thrives not on science but on ritual, shame, and the hunger for control in an overstimulated age.

How to Write a Therapist Bio That Turns Browsers into Bookings

Your therapist bio might be costing you clients. Learn how to fix it in 15 minutes with real examples and a simple 3-step formula.

The Therapist Website Blueprint: What to Keep & Cut

A page-by-page guide to building a therapy website that builds trust - and what to delete right now.

Therapy Practice Branding Guide: A Mini-Workbook for Colours, Fonts, and Tone

Learn how to brand your therapy practice with this free guide. Colours, fonts, and tone made simple - aligned and professional.

When Software Breaks Your Heart: The Hidden Grief of AI Patch-Breakups and the Psychological Cost of Loving a Companion That Can Change Overnight

What happens when your AI companion changes overnight? This piece explores the rise of "patch-breakups"-a new kind of heartbreak caused by software updates that erase the emotional continuity users depend on.

Onboarding Done Right: A Therapist's Guide

First impressions matter. Learn my client-welcome flow, automation hacks, and how to create onboarding that feels safe, human, and professional.

When Fear Takes Hold: Why Societies Drift Right, What We're Really Losing, and How Psychology Can Help Us Imagine a Less Angry Future

Marches on the streets. Flags painted on roundabouts. Fear rising online. This article explores why societies turn right in hard times - and how psychology, history, and human connection can help us reimagine a less angry future.

Therapist's Guide to Google Business Profile: Step-by-Step to Claim, Optimise, and Stay Visible in Local Searches

Want more clients to find you? This step-by-step guide shows therapists how to claim, optimise, and maintain a Google Business Profile. Get seen in local searches and build trust with potential clients - without spending a penny on ads.

BetterHelp Helped Me Start My Practice-But Staying Too Long Nearly Broke It

BetterHelp can feel like a lifeline for new therapists-fast clients, less admin, steady income. But stay too long, and the same perks can quietly turn into traps. Here's what I learned about using platforms as a bridge, not a destination.

A Brief History of Trauma: From Wounds and Wars to a Word That Shapes How We Heal

From battlefield shell shock to TikTok hashtags, trauma has travelled far. I trace its evolution - and why our future understanding must be precise.

30-Day Marketing Challenge for Therapists: Small Daily Actions to Grow Your Practice Without Overwhelm

Build visibility, confidence, and connection in just 30 days. Each bite-sized action takes 5-20 minutes, helping therapists grow their practice with ease, authenticity, and no burnout.