The Practice: Therapist Marketing, Demystified
An honest guide to the simplest, most human way therapists build steady practices: ethical referral relationships. No hustle, no algorithms, just trust, connection, and a system that actually feels like you.
The Practice: Therapist Marketing, Demystified
A grounded, human-first system for therapists who want a steadier diary without relying on algorithms. Learn the scripts, rhythms, and relationships that quietly build the practice you actually want.
Podcast
AI bots now outnumber humans online. What does that mean for us and what does it mean for the future of intimacy and connection?
News
As automated traffic overtakes human activity online, the web feels less alive than ever. Explore the Dead Internet Theory, rising AI-driven content, and what this shift means for our mental health, emotional connection, and digital wellbeing.
The Practice: Therapist Marketing, Demystified
How to turn your website, listings, and local presence into a clear path for the people already searching.
The Practice: Therapist Marketing, Demystified
Everything you need to be found first - checklists, templates, scripts, backlinks, and a 21-day plan to go from invisible to in-demand.
From 17th-century homesickness to TikTok throwbacks, nostalgia has evolved into a cultural coping mechanism. Here's why our collective gaze keeps turning backward - and what it says about us.
The Grey Method
How modern therapy lost sight of power, and what it means to bring the world back into the room.
The Practice: Therapist Marketing, Demystified
Money, ethics, and self-worth - how to choose a fee that supports you and serves your clients better.
Long-form essays about psychology, technology, and the emotional undercurrents of modern life — for readers who want to feel something real.
A reflective guide to help therapists set sustainable, ethical fees - without guilt or apology.
Welcome to the Grey Notes. My weekly exploration of therapy for an uncertain age.
Your photo is your first act of therapy. Before anyone reads a word, they read your face. Here's how to create photos that feel safe, human, and true - and why the right image can quietly double your enquiries.
Three new tools to help you show up like yourself - everywhere clients find you.
In the age of endless feeds and disappearing stories, FOMO isn't a feeling-it's a design feature. Discover how platforms weaponise belonging, scarcity, and comparison to keep us addicted to the illusion of connection.
Halloween isn't just about sweets and screaming - it's a collective therapy session. Exploring how confronting darkness through ritual, fear, and play helps us integrate the ghosts within.
Derealisation used to follow trauma. Now, therapists say it's showing up after TikTok binges. The Disquiet investigates how algorithmic design is reshaping the texture of reality itself.
Unpack the dark psychology of the creator economy - where influencers weaponize trust, intimacy, and scarcity to drive sales and shape opinions among Gen Z audiences.
Stop overthinking client emails. Steal 6 free therapist-grade templates + get 40+ editable scripts and automations in the premium pack.
A complete behind-the-scenes tour of the Therapist Email Templates Pack - what each document does, how to use it, and why these simple systems can help you hold your boundaries without losing your warmth.
Private equity is reshaping care - from children's homes to mental health services. This piece exposes the moral cost of turning vulnerability into profit and asks: what happens when care is no longer care at all?
A practical framework for therapists who hate marketing. Learn how to map your invisible funnel-referrals, SEO, endings, and networks-and turn your existing relationships into a self-sustaining client ecosystem.
