Soft Failing: The Emotional Condition of the Algorithmic Age
Outwardly thriving, inwardly dimmed - welcome to the emotional twilight of the algorithmic age.
Latest
AEO for Therapists: A Simple Guide to Getting Found in AI Search
Understand AEO and learn how to make your therapy website ready for AI search with small, human-centred changes that actually work.
The Therapist’s Guide to Answer Engine Optimisation (AEO)
A complete AEO guide for therapists: structure your content for AI search, improve visibility, and help clients find you with clarity and care.
Gamified Life: How Everyday Apps Turn Habits Into Addictive Loops
Many everyday apps use streaks, badges, and progress bars to drive compulsive engagement. Explore how gamification shapes behaviour-and how to break free.
"It's Just a Prank, Bro": How Online Prank Culture Normalises Cruelty and Emotional Manipulation
Online prank culture is reshaping empathy: from YouTube to TikTok, cruelty is now entertainment. This deep dive exposes the psychology behind viral harm.
How Therapists Can End Therapy Well (And Why It Matters)
Most therapists over-prepare for the first session and under-prepare for the last. Here's why endings matter - and how to handle them with care and intention.
The Goodbye Guide: How Therapists End Therapy Well
A practical, emotionally intelligent guide to ending therapy well - including scripts, frameworks, attachment guidance, templates, and ethical notes.
How TikTok, Infinite Scroll, and Algorithmic Design Are Quietly Rewiring Our Sense of Reality - And Driving a Surge in Derealisation
Derealisation is rising, and today's feeds may be part of the cause. This deep investigation reveals how short-form video, infinite scroll, and algorithmic design overwhelm perception, distort time, and quietly reshape our inner lives.
The Quiet Giants Behind the Grey Method
The Grey Method didn't appear out of nowhere. It grew from a long lineage of philosophers, analysts and rebels who challenged certainty, refused neutrality, and taught us to stay human in the fog. This is the map of the minds that shaped the method.
The Referral Network Playbook: Grow Your Practice Through Actual Humans
An honest guide to the simplest, most human way therapists build steady practices: ethical referral relationships. No hustle, no algorithms, just trust, connection, and a system that actually feels like you.
The Referral Network Playbook: Scripts, Guides and Workbooks
A grounded, human-first system for therapists who want a steadier diary without relying on algorithms. Learn the scripts, rhythms, and relationships that quietly build the practice you actually want.
More Bots Than People: The Quiet Collapse of the Human Web 🤖
AI bots now outnumber humans online. What does that mean for us and what does it mean for the future of intimacy and connection?
News
Is the Internet Dying? The Psychological Cost of a Web Filled With Bots, AI Content, and Fading Human Connection
As automated traffic overtakes human activity online, the web feels less alive than ever. Explore the Dead Internet Theory, rising AI-driven content, and what this shift means for our mental health, emotional connection, and digital wellbeing.
The Practice: Therapist Marketing, Demystified
Local SEO for Therapists: How to Be the Therapist Clients Actually Find
How to turn your website, listings, and local presence into a clear path for the people already searching.
The Practice: Therapist Marketing, Demystified
The Therapist's Local Visibility Toolkit
Everything you need to be found first - checklists, templates, scripts, backlinks, and a 21-day plan to go from invisible to in-demand.
A Brief History of Nostalgia: Why We Keep Longing for the Past in a World Addicted to Innovation
From 17th-century homesickness to TikTok throwbacks, nostalgia has evolved into a cultural coping mechanism. Here's why our collective gaze keeps turning backward - and what it says about us.
The Grey Method
When the system becomes the symptom
How modern therapy lost sight of power, and what it means to bring the world back into the room.
The Practice: Therapist Marketing, Demystified
How to Set Therapy Fees You Can Actually Feel Good About
Money, ethics, and self-worth - how to choose a fee that supports you and serves your clients better.
The Practice: Therapist Marketing, Demystified
The Fee Integrity Workbook
A reflective guide to help therapists set sustainable, ethical fees - without guilt or apology.
The Grey Method
Welcome to The Grey Notes
Welcome to the Grey Notes. My weekly exploration of therapy for an uncertain age.
The Practice: Therapist Marketing, Demystified
The Therapist Photography Guide: How to Look Warm, Not Weird, Online
Your photo is your first act of therapy. Before anyone reads a word, they read your face. Here's how to create photos that feel safe, human, and true - and why the right image can quietly double your enquiries.
The Practice: Therapist Marketing, Demystified
How to Be Seen (Without Selling Out)
Three new tools to help you show up like yourself - everywhere clients find you.
Dark Psychology
Digital FOMO: The Fear of Missing Out in a Hyper-Connected World
In the age of endless feeds and disappearing stories, FOMO isn't a feeling-it's a design feature. Discover how platforms weaponise belonging, scarcity, and comparison to keep us addicted to the illusion of connection.
The Ghosts in Our Heads: Why Halloween's Rituals of Fear and Darkness Might Be the Most Honest Form of Therapy We Have
Halloween isn't just about sweets and screaming - it's a collective therapy session. Exploring how confronting darkness through ritual, fear, and play helps us integrate the ghosts within.