From 17th-century homesickness to TikTok throwbacks, nostalgia has evolved into a cultural coping mechanism. Here's why our collective gaze keeps turning backward - and what it says about us.
How modern therapy lost sight of power, and what it means to bring the world back into the room.
Money, ethics, and self-worth - how to choose a fee that supports you and serves your clients better.
A reflective guide to help therapists set sustainable, ethical fees - without guilt or apology.
Welcome to the Grey Notes. My weekly exploration of therapy for an uncertain age.
Your photo is your first act of therapy. Before anyone reads a word, they read your face. Here's how to create photos that feel safe, human, and true - and why the right image can quietly double your enquiries.
Three new tools to help you show up like yourself - everywhere clients find you.
In the age of endless feeds and disappearing stories, FOMO isn't a feeling-it's a design feature. Discover how platforms weaponise belonging, scarcity, and comparison to keep us addicted to the illusion of connection.
Halloween isn't just about sweets and screaming - it's a collective therapy session. Exploring how confronting darkness through ritual, fear, and play helps us integrate the ghosts within.
Derealisation used to follow trauma. Now, therapists say it's showing up after TikTok binges. The Disquiet investigates how algorithmic design is reshaping the texture of reality itself.
Unpack the dark psychology of the creator economy - where influencers weaponize trust, intimacy, and scarcity to drive sales and shape opinions among Gen Z audiences.
Stop overthinking client emails. Steal 6 free therapist-grade templates + get 40+ editable scripts and automations in the premium pack.
The Practice: Therapist Marketing, Demystified
A complete behind-the-scenes tour of the Therapist Email Templates Pack - what each document does, how to use it, and why these simple systems can help you hold your boundaries without losing your warmth.
News
Private equity is reshaping care - from children's homes to mental health services. This piece exposes the moral cost of turning vulnerability into profit and asks: what happens when care is no longer care at all?
The Practice: Therapist Marketing, Demystified
A practical framework for therapists who hate marketing. Learn how to map your invisible funnel-referrals, SEO, endings, and networks-and turn your existing relationships into a self-sustaining client ecosystem.
Once a Silicon Valley meme, dopamine fasting has evolved into a global subculture. Part digital detox, part secular asceticism, it thrives not on science but on ritual, shame, and the hunger for control in an overstimulated age.
The Practice: Therapist Marketing, Demystified
Your therapist bio might be costing you clients. Learn how to fix it in 15 minutes with real examples and a simple 3-step formula.
The Practice: Therapist Marketing, Demystified
A page-by-page guide to building a therapy website that builds trust - and what to delete right now.
The Practice: Therapist Marketing, Demystified
Learn how to brand your therapy practice with this free guide. Colours, fonts, and tone made simple - aligned and professional.
What happens when your AI companion changes overnight? This piece explores the rise of "patch-breakups"-a new kind of heartbreak caused by software updates that erase the emotional continuity users depend on.
The Practice: Therapist Marketing, Demystified
First impressions matter. Learn my client-welcome flow, automation hacks, and how to create onboarding that feels safe, human, and professional.
Marches on the streets. Flags painted on roundabouts. Fear rising online. This article explores why societies turn right in hard times - and how psychology, history, and human connection can help us reimagine a less angry future.
The Practice: Therapist Marketing, Demystified
Want more clients to find you? This step-by-step guide shows therapists how to claim, optimise, and maintain a Google Business Profile. Get seen in local searches and build trust with potential clients - without spending a penny on ads.
The Practice: Therapist Marketing, Demystified
BetterHelp can feel like a lifeline for new therapists-fast clients, less admin, steady income. But stay too long, and the same perks can quietly turn into traps. Here's what I learned about using platforms as a bridge, not a destination.