The Grey Method
When the system becomes the symptom
How modern therapy lost sight of power, and what it means to bring the world back into the room.
Latest
The Practice: Therapist Marketing, Demystified
How to Set Therapy Fees You Can Actually Feel Good About
Money, ethics, and self-worth - how to choose a fee that supports you and serves your clients better.
The Practice: Therapist Marketing, Demystified
The Fee Integrity Workbook
A reflective guide to help therapists set sustainable, ethical fees - without guilt or apology.
The Grey Method
Welcome to The Grey Notes
Welcome to the Grey Notes. My weekly exploration of therapy for an uncertain age.
The Practice: Therapist Marketing, Demystified
The Therapist Photography Guide: How to Look Warm, Not Weird, Online
Your photo is your first act of therapy. Before anyone reads a word, they read your face. Here's how to create photos that feel safe, human, and true - and why the right image can quietly double your enquiries.
The Practice: Therapist Marketing, Demystified
How to Be Seen (Without Selling Out)
Three new tools to help you show up like yourself - everywhere clients find you.
Dark Psychology
Digital FOMO: The Fear of Missing Out in a Hyper-Connected World
In the age of endless feeds and disappearing stories, FOMO isn't a feeling-it's a design feature. Discover how platforms weaponise belonging, scarcity, and comparison to keep us addicted to the illusion of connection.
The Ghosts in Our Heads: Why Halloween's Rituals of Fear and Darkness Might Be the Most Honest Form of Therapy We Have
Halloween isn't just about sweets and screaming - it's a collective therapy session. Exploring how confronting darkness through ritual, fear, and play helps us integrate the ghosts within.
The Disquiet
TikTok and Derealisation: How the Infinite Scroll Is Warping Our Sense of Reality
Derealisation used to follow trauma. Now, therapists say it's showing up after TikTok binges. The Disquiet investigates how algorithmic design is reshaping the texture of reality itself.
Dark Psychology
Influence for Sale: Inside the Creator Economy's Mind Games
Unpack the dark psychology of the creator economy - where influencers weaponize trust, intimacy, and scarcity to drive sales and shape opinions among Gen Z audiences.
The Practice: Therapist Marketing, Demystified
Therapist Email Templates: Clear, Kind, Boundaried
Stop overthinking client emails. Steal 6 free therapist-grade templates + get 40+ editable scripts and automations in the premium pack.
The Practice: Therapist Marketing, Demystified
The Therapist Email Templates Pack
A complete behind-the-scenes tour of the Therapist Email Templates Pack - what each document does, how to use it, and why these simple systems can help you hold your boundaries without losing your warmth.