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What Is Looksmaxxing? The Incel-Born Ideology That's Gone Mainstream - and What It's Doing to the Mental Health of Young Men

What Is Looksmaxxing? The Incel-Born Ideology That's Gone Mainstream - and What It's Doing to the Mental Health of Young Men

From incel forums to mainstream TikTok, looksmaxxing has turned male insecurity into an ideology. This is what it is, who it captures, and what it tells us about the quiet crisis in young men's lives.
Matt Hussey 04 Mar 2026
Parental Phubbing: The long-lasting impact of parents addicted to smartphones

Parental Phubbing: The long-lasting impact of parents addicted to smartphones

Parental phubbing - snubbing your child for your phone - is now a clinically confirmed attachment risk. What the research says, and why no one is talking about it.
Matt Hussey 03 Mar 2026
Brain Rot and Gen Z: The TikTok Curriculum Fighting Back

Brain Rot and Gen Z: The TikTok Curriculum Fighting Back

Gen Z invented brain rot. Now they're building TikTok curricula to fight it. The psychology of a generation trying to outscroll its own cognitive decline.
Matt Hussey 02 Mar 2026
AI Companion Grief Is Real - And a Software Update Can Trigger It

AI Companion Grief Is Real - And a Software Update Can Trigger It

Thousands of people have formed genuine emotional bonds with AI companions. When developers push an update, the grief is clinically real - and no one has a framework for it yet.
Matt Hussey 28 Feb 2026
The Psychology of Client Conversion: What Actually Makes Someone Click "Book Now"

The Psychology of Client Conversion: What Actually Makes Someone Click "Book Now"

Matt Hussey 27 Feb 2026
The Psychology of Client Conversion - A deep dive

The Psychology of Client Conversion - A deep dive

Matt Hussey 27 Feb 2026
Why everything feels like a crisis (when it isn't)

Why everything feels like a crisis (when it isn't)

We live in a world where how we feel often trumps what can be measured and observed. Welcome to the vibe economy.
Matt Hussey 25 Feb 2026

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