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A collection of 3 posts
The Rise of Hardness Culture: Why Men Are Embracing Discipline, Control - and Discomfort - as Self-Care 🥶
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The Rise of Hardness Culture: Why Men Are Embracing Discipline, Control - and Discomfort - as Self-Care 🥶

Across Instagram, Reddit, YouTube, and away from the algorithms, men are turning to pain, precision, and performance as paths to personal salvation. But why?
Jun 25, 2025 16 min read
The rise of wellbeing washing 🫶
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The rise of wellbeing washing 🫶

It’s Mental Health Awareness Week! Which means your news feeds will be absolutely choked full of posts regarding mental health. And rightly so.  Millions of people experience emotional and psychological challenges at any time. Raising awareness is a good thing, right? RIGHT? Well, yes and no. Talking about mental
May 16, 2024 8 min read
Coming soon
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Coming soon

This is The Brink, a brand new site by Matt Hussey that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is published!
Jul 17, 2023
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