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The Practice: Therapist Marketing, Demystified

How to Be Seen (Without Selling Out)

Three new tools to help you show up like yourself - everywhere clients find you.

Matt Hussey

Matt Hussey

30 Oct 2025 — 2 min read
How to Be Seen (Without Selling Out)

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The Myth of the Expert: How Therapy Learned to Speak Over the People It Claims to Help

The Myth of the Expert: How Therapy Learned to Speak Over the People It Claims to Help

An exploration of how therapeutic expertise can slip into quiet control. On power, not-knowing, and why staying with a client's uncertainty may be more respectful than explaining them to themselves.

16 Dec 2025
Intake Forms That Build Trust: How to Create a Safer, More Attuned Client Onboarding Experience

Intake Forms That Build Trust: How to Create a Safer, More Attuned Client Onboarding Experience

Warm, trust-building intake forms reduce anxiety and strengthen your therapeutic frame. Learn how to redesign yours with clarity, warmth, and intention.

lock-1 15 Dec 2025
The Therapist's Intake Form Makeover: A Complete Blueprint for Trust-Building, Trauma-Informed Onboarding

The Therapist's Intake Form Makeover: A Complete Blueprint for Trust-Building, Trauma-Informed Onboarding

Upgrade your therapy intake form with trust-building scripts, templates, tone guides, and a full redesign system. Warm, clear, trauma-sensitive onboarding.

lock-1 15 Dec 2025
Soft Failing: The Emotional Condition of the Algorithmic Age

Soft Failing: The Emotional Condition of the Algorithmic Age

Outwardly thriving, inwardly dimmed - welcome to the emotional twilight of the algorithmic age.

10 Dec 2025
The Brink – Making sense of the modern mind
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The Brink – Making sense of the modern mind

Long-form essays about psychology, technology, and the emotional undercurrents of modern life — for readers who want to feel something real.