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The Practice: Therapist Marketing, Demystified

How to Write a Therapist Bio That Turns Browsers into Bookings

Your therapist bio might be costing you clients. Learn how to fix it in 15 minutes with real examples and a simple 3-step formula.

Matt Hussey

Matt Hussey

14 Oct 2025 — 9 min read
How to Write a Therapist Bio That Turns Browsers into Bookings

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AEO for Therapists: A Simple Guide to Getting Found in AI Search

AEO for Therapists: A Simple Guide to Getting Found in AI Search

Understand AEO and learn how to make your therapy website ready for AI search with small, human-centred changes that actually work.

lock-1 04 Dec 2025
The Therapist’s Guide to Answer Engine Optimisation (AEO)

The Therapist’s Guide to Answer Engine Optimisation (AEO)

A complete AEO guide for therapists: structure your content for AI search, improve visibility, and help clients find you with clarity and care.

lock-1 04 Dec 2025
Gamified Life: How Everyday Apps Turn Habits Into Addictive Loops

Gamified Life: How Everyday Apps Turn Habits Into Addictive Loops

Many everyday apps use streaks, badges, and progress bars to drive compulsive engagement. Explore how gamification shapes behaviour-and how to break free.

04 Dec 2025
"It's Just a Prank, Bro": How Online Prank Culture Normalises Cruelty and Emotional Manipulation

"It's Just a Prank, Bro": How Online Prank Culture Normalises Cruelty and Emotional Manipulation

Online prank culture is reshaping empathy: from YouTube to TikTok, cruelty is now entertainment. This deep dive exposes the psychology behind viral harm.

30 Nov 2025
The Brink – Making sense of the modern mind
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The Brink – Making sense of the modern mind

Long-form essays about psychology, technology, and the emotional undercurrents of modern life — for readers who want to feel something real.