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The Practice: Therapist Marketing, Demystified

How to Write a Therapist Bio That Turns Browsers into Bookings

Your therapist bio might be costing you clients. Learn how to fix it in 15 minutes with real examples and a simple 3-step formula.

Matt Hussey

Matt Hussey

14 Oct 2025 — 9 min read
How to Write a Therapist Bio That Turns Browsers into Bookings

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The Therapist Website Blueprint: What to Keep & Cut

The Therapist Website Blueprint: What to Keep & Cut

A page-by-page guide to building a therapy website that builds trust - and what to delete right now.

lock-1 08 Oct 2025
Therapy Practice Branding Guide: A Mini-Workbook for Colours, Fonts, and Tone

Therapy Practice Branding Guide: A Mini-Workbook for Colours, Fonts, and Tone

Learn how to brand your therapy practice with this free guide. Colours, fonts, and tone made simple - aligned and professional.

lock-1 02 Oct 2025
When Software Breaks Your Heart: The Hidden Grief of AI Patch-Breakups and the Psychological Cost of Loving a Companion That Can Change Overnight

When Software Breaks Your Heart: The Hidden Grief of AI Patch-Breakups and the Psychological Cost of Loving a Companion That Can Change Overnight

What happens when your AI companion changes overnight? This piece explores the rise of "patch-breakups"-a new kind of heartbreak caused by software updates that erase the emotional continuity users depend on.

01 Oct 2025
Onboarding Done Right: A Therapist's Guide

Onboarding Done Right: A Therapist's Guide

First impressions matter. Learn my client-welcome flow, automation hacks, and how to create onboarding that feels safe, human, and professional.

lock-1 26 Sep 2025
The Brink – Making sense of the modern mind
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The Brink – Making sense of the modern mind

Long-form essays about psychology, technology, and the emotional undercurrents of modern life — for readers who want to feel something real.