The Therapist’s Guide to Answer Engine Optimisation (AEO)
A complete AEO guide for therapists: structure your content for AI search, improve visibility, and help clients find you with clarity and care.
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AEO for Therapists: A Simple Guide to Getting Found in AI Search
Understand AEO and learn how to make your therapy website ready for AI search with small, human-centred changes that actually work.
Gamified Life: How Everyday Apps Turn Habits Into Addictive Loops
Many everyday apps use streaks, badges, and progress bars to drive compulsive engagement. Explore how gamification shapes behaviour-and how to break free.
"It's Just a Prank, Bro": How Online Prank Culture Normalises Cruelty and Emotional Manipulation
Online prank culture is reshaping empathy: from YouTube to TikTok, cruelty is now entertainment. This deep dive exposes the psychology behind viral harm.
How Therapists Can End Therapy Well (And Why It Matters)
Most therapists over-prepare for the first session and under-prepare for the last. Here's why endings matter - and how to handle them with care and intention.