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The Practice: Therapist Marketing, Demystified

The Therapist's Local Visibility Toolkit

Everything you need to be found first - checklists, templates, scripts, backlinks, and a 21-day plan to go from invisible to in-demand.

Matt Hussey

Matt Hussey

13 Nov 2025 — 14 min read
The Therapist's Local Visibility Toolkit

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Local SEO for Therapists: How to Be the Therapist Clients Actually Find

Local SEO for Therapists: How to Be the Therapist Clients Actually Find

How to turn your website, listings, and local presence into a clear path for the people already searching.

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A Brief History of Nostalgia: Why We Keep Longing for the Past in a World Addicted to Innovation

A Brief History of Nostalgia: Why We Keep Longing for the Past in a World Addicted to Innovation

From 17th-century homesickness to TikTok throwbacks, nostalgia has evolved into a cultural coping mechanism. Here's why our collective gaze keeps turning backward - and what it says about us.

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When the system becomes the symptom

When the system becomes the symptom

How modern therapy lost sight of power, and what it means to bring the world back into the room.

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How to Set Therapy Fees You Can Actually Feel Good About

How to Set Therapy Fees You Can Actually Feel Good About

Money, ethics, and self-worth - how to choose a fee that supports you and serves your clients better.

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The Brink – Making sense of the modern mind
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The Brink – Making sense of the modern mind

Long-form essays about psychology, technology, and the emotional undercurrents of modern life — for readers who want to feel something real.