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The Practice: Therapist Marketing, Demystified

Therapy Practice Branding Guide: A Mini-Workbook for Colours, Fonts, and Tone

Learn how to brand your therapy practice with this free guide. Colours, fonts, and tone made simple - aligned and professional.

Matt Hussey

Matt Hussey

02 Oct 2025 — 11 min read
Therapy Practice Branding Guide: A Mini-Workbook for Colours, Fonts, and Tone

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When Software Breaks Your Heart: The Hidden Grief of AI Patch-Breakups and the Psychological Cost of Loving a Companion That Can Change Overnight

When Software Breaks Your Heart: The Hidden Grief of AI Patch-Breakups and the Psychological Cost of Loving a Companion That Can Change Overnight

What happens when your AI companion changes overnight? This piece explores the rise of "patch-breakups"-a new kind of heartbreak caused by software updates that erase the emotional continuity users depend on.

01 Oct 2025
Onboarding Done Right: A Therapist's Guide

Onboarding Done Right: A Therapist's Guide

First impressions matter. Learn my client-welcome flow, automation hacks, and how to create onboarding that feels safe, human, and professional.

lock-1 26 Sep 2025
When Fear Takes Hold: Why Societies Drift Right, What We're Really Losing, and How Psychology Can Help Us Imagine a Less Angry Future

When Fear Takes Hold: Why Societies Drift Right, What We're Really Losing, and How Psychology Can Help Us Imagine a Less Angry Future

Marches on the streets. Flags painted on roundabouts. Fear rising online. This article explores why societies turn right in hard times - and how psychology, history, and human connection can help us reimagine a less angry future.

25 Sep 2025
Therapist's Guide to Google Business Profile: Step-by-Step to Claim, Optimise, and Stay Visible in Local Searches

Therapist's Guide to Google Business Profile: Step-by-Step to Claim, Optimise, and Stay Visible in Local Searches

Want more clients to find you? This step-by-step guide shows therapists how to claim, optimise, and maintain a Google Business Profile. Get seen in local searches and build trust with potential clients - without spending a penny on ads.

lock-1 23 Sep 2025
The Brink – Dark psychology & the hidden human mind
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The Brink – Dark psychology & the hidden human mind

Unearthing the hidden corners of the human psyche-dark psychology, mental health, and the stories we're not supposed to tell.