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The Practice: Therapist Marketing, Demystified

Therapy Practice Branding Guide: A Mini-Workbook for Colours, Fonts, and Tone

Learn how to brand your therapy practice with this free guide. Colours, fonts, and tone made simple - aligned and professional.

Matt Hussey

Matt Hussey

02 Oct 2025 — 11 min read
Therapy Practice Branding Guide: A Mini-Workbook for Colours, Fonts, and Tone

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How to Find What Therapy Clients Actually Search (Before They Contact You)

How to Find What Therapy Clients Actually Search (Before They Contact You)

Most therapists optimise for Google. Clients search in fear, confusion, and shame. Learn how to find the keywords clients actually use.

lock-1 08 Jan 2026
The Therapist Keyword Goldmine System: How to Decode Client Search Language and Be Found Without Selling Your Soul

The Therapist Keyword Goldmine System: How to Decode Client Search Language and Be Found Without Selling Your Soul

Most SEO advice for therapists focuses on rankings, volume, and technical tricks - and ignores the emotional reality of how people actually search for help.

lock-1 08 Jan 2026
The Emotional State of Britain: Burnout, Numbness and the Quiet Crisis Shaping Life in the UK

The Emotional State of Britain: Burnout, Numbness and the Quiet Crisis Shaping Life in the UK

Britain isn't angry - it's exhausted. A data-driven look at burnout, numbness, and the emotional climate shaping the UK in 2026.

07 Jan 2026
Why Content Diets are 2026's biggest mental health flex

Why Content Diets are 2026's biggest mental health flex

Exploring how content dieting will become 2026's biggest mental health trend, and why it's more complicated than just flicking a switch.

31 Dec 2025
The Brink – Making sense of the modern mind
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The Brink – Making sense of the modern mind

Long-form essays about psychology, technology, and the emotional undercurrents of modern life — for readers who want to feel something real.