How to Set Therapy Fees You Can Actually Feel Good About
Money, ethics, and self-worth - how to choose a fee that supports you and serves your clients better.
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The Fee Integrity Workbook
A reflective guide to help therapists set sustainable, ethical fees - without guilt or apology.
Welcome to The Grey Notes
Welcome to the Grey Notes. My weekly exploration of therapy for an uncertain age.
The Therapist Photography Guide: How to Look Warm, Not Weird, Online
Your photo is your first act of therapy. Before anyone reads a word, they read your face. Here's how to create photos that feel safe, human, and true - and why the right image can quietly double your enquiries.
How to Be Seen (Without Selling Out)
Three new tools to help you show up like yourself - everywhere clients find you.
Digital FOMO: The Fear of Missing Out in a Hyper-Connected World
In the age of endless feeds and disappearing stories, FOMO isn't a feeling-it's a design feature. Discover how platforms weaponise belonging, scarcity, and comparison to keep us addicted to the illusion of connection.
The Ghosts in Our Heads: Why Halloween's Rituals of Fear and Darkness Might Be the Most Honest Form of Therapy We Have
Halloween isn't just about sweets and screaming - it's a collective therapy session. Exploring how confronting darkness through ritual, fear, and play helps us integrate the ghosts within.
TikTok and Derealisation: How the Infinite Scroll Is Warping Our Sense of Reality
Derealisation used to follow trauma. Now, therapists say it's showing up after TikTok binges. The Disquiet investigates how algorithmic design is reshaping the texture of reality itself.
Influence for Sale: Inside the Creator Economy's Mind Games
Unpack the dark psychology of the creator economy - where influencers weaponize trust, intimacy, and scarcity to drive sales and shape opinions among Gen Z audiences.
Therapist Email Templates: Clear, Kind, Boundaried
Stop overthinking client emails. Steal 6 free therapist-grade templates + get 40+ editable scripts and automations in the premium pack.
The Therapist Email Templates Pack
A complete behind-the-scenes tour of the Therapist Email Templates Pack - what each document does, how to use it, and why these simple systems can help you hold your boundaries without losing your warmth.
Care for Sale: How Venture Capital Turned the Care of Children and the Mentally Ill Into a Profitable, Quietly Devastating Business
Private equity is reshaping care - from children's homes to mental health services. This piece exposes the moral cost of turning vulnerability into profit and asks: what happens when care is no longer care at all?
The Practice: Therapist Marketing, Demystified
The Invisible Funnel Framework: How Therapists Fill Their Diaries Without "Marketing"
A practical framework for therapists who hate marketing. Learn how to map your invisible funnel-referrals, SEO, endings, and networks-and turn your existing relationships into a self-sustaining client ecosystem.
Dopamine Fasting 2.0: How Digital Detoxing Became a Secular Religion of Self-Control in the Age of Algorithms and Endless Overstimulation
Once a Silicon Valley meme, dopamine fasting has evolved into a global subculture. Part digital detox, part secular asceticism, it thrives not on science but on ritual, shame, and the hunger for control in an overstimulated age.
The Practice: Therapist Marketing, Demystified
How to Write a Therapist Bio That Turns Browsers into Bookings
Your therapist bio might be costing you clients. Learn how to fix it in 15 minutes with real examples and a simple 3-step formula.
The Practice: Therapist Marketing, Demystified
The Therapist Website Blueprint: What to Keep & Cut
A page-by-page guide to building a therapy website that builds trust - and what to delete right now.
The Practice: Therapist Marketing, Demystified
Therapy Practice Branding Guide: A Mini-Workbook for Colours, Fonts, and Tone
Learn how to brand your therapy practice with this free guide. Colours, fonts, and tone made simple - aligned and professional.
When Software Breaks Your Heart: The Hidden Grief of AI Patch-Breakups and the Psychological Cost of Loving a Companion That Can Change Overnight
What happens when your AI companion changes overnight? This piece explores the rise of "patch-breakups"-a new kind of heartbreak caused by software updates that erase the emotional continuity users depend on.
The Practice: Therapist Marketing, Demystified
Onboarding Done Right: A Therapist's Guide
First impressions matter. Learn my client-welcome flow, automation hacks, and how to create onboarding that feels safe, human, and professional.
When Fear Takes Hold: Why Societies Drift Right, What We're Really Losing, and How Psychology Can Help Us Imagine a Less Angry Future
Marches on the streets. Flags painted on roundabouts. Fear rising online. This article explores why societies turn right in hard times - and how psychology, history, and human connection can help us reimagine a less angry future.
The Practice: Therapist Marketing, Demystified
Therapist's Guide to Google Business Profile: Step-by-Step to Claim, Optimise, and Stay Visible in Local Searches
Want more clients to find you? This step-by-step guide shows therapists how to claim, optimise, and maintain a Google Business Profile. Get seen in local searches and build trust with potential clients - without spending a penny on ads.
The Practice: Therapist Marketing, Demystified
BetterHelp Helped Me Start My Practice-But Staying Too Long Nearly Broke It
BetterHelp can feel like a lifeline for new therapists-fast clients, less admin, steady income. But stay too long, and the same perks can quietly turn into traps. Here's what I learned about using platforms as a bridge, not a destination.
A Brief History of Trauma: From Wounds and Wars to a Word That Shapes How We Heal
From battlefield shell shock to TikTok hashtags, trauma has travelled far. I trace its evolution - and why our future understanding must be precise.
The Practice: Therapist Marketing, Demystified
30-Day Marketing Challenge for Therapists: Small Daily Actions to Grow Your Practice Without Overwhelm
Build visibility, confidence, and connection in just 30 days. Each bite-sized action takes 5-20 minutes, helping therapists grow their practice with ease, authenticity, and no burnout.